Publisher's Synopsis
Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets.
With thirty–three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals-market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture.
The book′s concise, how–to approach enables readers to access the basic information they need quickly, while providing helpful references to up–to–date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all–in–one guide is an invaluable asset to professionals at every level.
Praise for The PDMA Handbook of New Product Development . . .". . . an outstanding reference for any organization wanting to provide a high level of customer value in all its products and services." - Phillip Rooney Chief Executive Officer WMX Technologies, Inc.
"It provides a comprehensive yet practical resource for information on how to identify, develop, and launch successful new products capturing recent innovations in the ′fuzzy front end′ as well as key learnings in product life–cycle management." - Les White Senior Manager Nortel Technology
"Companies who have not yet implemented a new product development process can rely with confidence on the wealth of experience contributed in the Handbook, and those that have recently implemented a process will find sources for continuous improvement among these pages." - Dr. Sheldon A. Buckler Chairman, Commonwealth Energy System
"The Handbook provides a collection of state–of–the–art, yet practical, ′tools′, ′processes′, ′how–to advice′, and ′skill sets′ that can significantly enhance the commercial success of new products." - Barry Siadat Vice President of Technology & Engineering AlliedSignal Inc.
