Publisher's Synopsis
"This handbook encapsulates the newest thinking on innovation, portfolio management, and optimal time–to–market. Nothing has been left out!"
Laurie A. Tucker, Senior Vice President, Global Marketing, FedEx
"The PDMA Handbook is the most comprehensive compilation of product development knowledge written for today’s product development leaders."
Steven Eppinger, Massachusetts Institute of Technology
Sloan School of Management
"This Handbook provides a wonderful guide to tools, techniques, and concepts that have proven effective in a wide range of companies and industries. It is practical, current, and very readable."
Steven C. Wheelwright, Senior Associate Dean and Baker Foundation Professor, Harvard Business School
The completely revised and updated "bible"of new product development
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map–like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process from idea generation to launch to the end of the life cycle.
This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web–based concept development.
