Book (13 Jul 2016)
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Out of stock
AMA TV explores the power of humor and satire in effective marketing. An unlikely partnership between Microsoft and faux news outlet The Onion takes product promotion in a distinctive direction. Bonus resume tips help marketers who may need to cover gaps in their career.
| ISBN: | 9781473986138 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 13 Jul 2016 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
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