Publisher's Synopsis
This book shows how to build lasting relationships with customers by tailoring services and products specifically for them. The authors give practical examples to explain how this strategy can give an advantage over competitors.
About the Publisher
Little, Brown is the literary hardback imprint that feeds into our Abacus paperback list. We publish across a wide range of areas, including fiction, history, memoir, science and travel, but within this diverse list the vast majority of books have in common a strong narrative and a distinctive voice.
