Publisher's Synopsis
This guide provides insight into crucial aspects of doing business in Japan and advice on how foreign businesspersons can succeed in a very difficult market. It follows the process from the initial contacts, to a first visit, to the creation of a fully-fledged operation in Japan. Stress is placed on how to break into the distribution system, set up a local company, recruit and select Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary foreigner. By the author of "Japan: The Coming Economic Crisis", "Politics: The Japanese Way" and "Japan as - Anything But - Number One".
