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The New and Complete Business of Licensing

The New and Complete Business of Licensing The Essential Guide to Monetizing Intellectual Property

Paperback (05 Jun 2018)

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    Publisher's Synopsis

    This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.

    Book information

    ISBN: 9781888206111
    Publisher: Kent Press
    Imprint: Kent Press
    Pub date:
    Language: English
    Number of pages: 525
    Weight: 1040g
    Height: 254mm
    Width: 171mm
    Spine width: 35mm

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