2nd Revised Edition
Paperback (30 Sep 1992)
Not available for sale
Out of stock
Expanded with information on new advertising markets, this manual explores successful media tactics, money-saving tips for television and print advertising, global brands, audience segmentation and target marketing, the power of retailers and database marketing.
| ISBN: | 9780749408435 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 30 Sep 1992 |
| Edition: | 2nd Revised Edition |
| DEWEY: | 659.10973 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 193 |
| Weight: | 300g |
| Height: | 216mm |
| Width: | 135mm |
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