2nd Edition
Book (01 Jan 1999)
Not available for sale
Out of stock
This revised work maintains that marketers must understand the statistics, economics and applications of direct marketing in order for it to work. It takes the reader through the issues in database marketing and theory, database management, statistics and modeling, economics, and vendors.
| ISBN: | 9781556238093 |
| Publisher: | Irwin Professional |
| Imprint: | Irwin Professional |
| Pub date: | 01 Jan 1999 |
| Edition: | 2nd Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 493 |
| Weight: | -1g |
| Height: | 270mm |
| Width: | 216mm |
| Spine width: | 41mm |
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