Book (01 May 1990)
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With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.
| ISBN: | 9781556233173 |
| Publisher: | Dow Jones-Irwin |
| Imprint: | Dow Jones-Irwin |
| Pub date: | 01 May 1990 |
| DEWEY: | 658.84 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 535 |
| Weight: | -1g |
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