3rd Edition
Hardback (16 Apr 1999)
Not available for sale
Out of stock
Considered by many experts to be the essential information source for marketing professionals and direct marketing companies, this classic work has been updated to include developments in technology.
| ISBN: | 9780070580565 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 Apr 1999 |
| Edition: | 3rd Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Number of pages: | 716 |
| Weight: | 1951g |
| Height: | 279mm |
| Width: | 221mm |
| Spine width: | 43mm |
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