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The Myth of Consumerism

The Myth of Consumerism

Hardback (20 Jan 2002)

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Publisher's Synopsis

Western culture is awash with the advertising, brand-names and labels of conspicuous consumerism. Accordingly, consumerism has become central to critical discussions of identity, postmodernity and culture as never before.

And yet critiques of consumerism are largely confined to those who argue either for or against notions of elitism or manipulation. Theorists such as Bauman, Giddens and Hall do not offer alternatives to consumerism, but argue that it is an all-enveloping and inescapable imperative, and a dominant motivation in contemporary life.

This book challenges the assumptions behind these discussions of consumerism, and to broaden our understanding of the true nature of contemporary society. Lodziak argues that all-encompassing visions of consumerism are useful only as an ideology. They are not a realistic representation of modern culture and society, and, therefore, the understanding of identity that they offer is limited. In The Myth of Consumerism Lodziak opens up the debate, offering a cogent critique of consumer culture and analysing the role it really plays in our lives.

About the Publisher

Pluto Press

Pluto Press is one of the world's leading radical publishers, specialising in progressive, critical perspectives in politics and the social sciences. Based in London, we have been active for over 40 years and independent since 1979. We have more than 800 titles in print by authors such as Noam Chomsky, Howard Zinn, John Pilger, Susan George, Ziauddin Sardar, Greg Palast, Eduardo Galeano and Vandana Shiva.

Book information

ISBN: 9780745317618
Publisher: Pluto Press
Imprint: Pluto Press
Pub date:
DEWEY: 306.3
DEWEY edition: 21
Language: English
Number of pages: 182
Weight: 381g
Height: 215mm
Width: 135mm
Spine width: 18mm