Publisher's Synopsis
The Mind of the Buyer: A Psychology of Selling (Large Print Edition) by Harry Dexter Kitson is a comprehensive guide to understanding the psychology behind selling. The book explores how the human mind works when it comes to making purchasing decisions and how salespeople can use this knowledge to their advantage. The large print edition makes it accessible to readers with visual impairments or those who prefer larger font sizes.The book covers a range of topics, including the role of emotions in buying decisions, the importance of building trust with customers, and the power of suggestion. It also delves into the psychology of pricing, the impact of advertising, and the art of persuasion.The author draws on his extensive experience in sales and psychology to provide practical advice and real-world examples. He offers tips on how to create effective sales pitches, how to handle objections, and how to close deals.Overall, The Mind of the Buyer: A Psychology of Selling (Large Print Edition) is a valuable resource for anyone involved in sales or marketing. It provides a deep understanding of the psychology of buying and selling, and offers practical strategies for success.(LARGE PRINT EDITION) One Of The First Attempts To Apply The Insights Of Scientific Psychology To The Arts Of Salesmanship; Including Also An Important Early Study Of Readability As Applied To Marketing And Advertising. The Author Was Professor Of Psychology In Indiana University. Contents: The Stream Of Thought In The Sale. Important Factors In Attracting Attention. The Influence Of Repetition. Selling To The Collective Buyer. How To Arouse Interest In A Commodity. Good Feeling A Requisite. The Imagination Of The Buyer. Desire. Confidence And Good Will. The Power Of Reason. Instinctive Factors. Suggestion In The Sale. The Psychological Moment. Satisfaction The Goal.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
