Publisher's Synopsis
I'm sorry. What is it about these couple of words that makes them seem so expensive? Sometimes it takes millions of dollars in fallout for a company to issue an apology. And if the apology happens, it's often: "I'm sorry if you were inconvenienced..."And then, of course, there are the apologies, or lack-thereof, in our personal interactions. Emotional fallout from disagreements can range all the way from minor irritation to completely life-altering devastation. Yet, when one person confronts another, and any small amount of tension rises as a result of this confrontation, suddenly an apology becomes expensive, and the same meandering-around-the- actual-words-needed begins to happen. In politics too, it can be especially amusing to observe individuals who purport to be of great standing, of noble distinction, stand up and issue a sophisticated and eloquent non-apology that fools absolutely no one. It is the wise person, whether in the commercial, political or personal realms, who is not intimidated by the internal voice that seems to beguile everyone else. This person understands the true power of an apology, sees through the illusion of its cost and can appreciate the value it imparts. It can even make you money.The Million-Dollar Word: How to: -Mend Relationships-Make Money-Save Money-Revolutionize Politics-Restore CalmWith Just One Word
