Publisher's Synopsis
"The Media in Australia" meets the growing need for a new Australian text covering an increasingly important field of study: the mass media. The book offers comprehensive coverage of the media in Australia.;The book integrates media theories and methodologies, making the book suitable for readers interested in "media studies" as well as those who are more concerned with "production". It offers both conventional and new approaches, including audience studies and media futures, and provides extensive, up-to-date Australian examples.;A feature of this book is its recognition of new media including pay TV, electronic publishing and direct advertizing. It also covers media not usually included in media studies texts: popular music and learning.
