Publisher's Synopsis
The bestselling source book and introduction to the ever changing world of the UK media. Birt is gone; long live Greg Dyke. The BBC is undergoing massive changes, and there is no better book than the unrivalled Media Guide to tell you all you need to know. Digital television, rival cable providers and the unending debates about privacy and libel laws are all charted here. Plus, a review of independent production companies, reference content that includes every section of the media from local papers to national radio, satellite channels to the head of drama for Channel 4, and annual update of the most vital contact numbers for journalists, PR companies, researchers and anyone who would like to join the media pack. And colour-coded sections make it easy to use. The Guardian's unrivalled source book is once again bigger than ever and better selling than ever: if you want to know what has been happening, or is about to happen or who to ask to find out about it from the world of the media, read The Media Guide.
