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The Marketing Pocket Book, 2004

The Marketing Pocket Book, 2004 - WARC Pocket Book Series

Paperback (15 Nov 2003)

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Publisher's Synopsis

This pocket book covers economics, demographics, the consumer, consumer markets, retail and distribution, advertising and other marketing expenditure, the media, and international data.

Book information

ISBN: 9781841161426
Publisher: World Advertising Research Center
Imprint: World Advertising Research Center
Pub date:
DEWEY: 658.80021
DEWEY edition: 21
Number of pages: 208
Weight: 146g
Height: 158mm
Width: 122mm