Publisher's Synopsis
Every organization needs a marketing game plan. Unfortunately, developing a playbook requires resources that many companies do not have. Whatever the reason for the resource crunch, this book will give you the solutions you need. The Marketing Playbook is the first step to help zero-in on profitable sales opportunities. It will enable you to better prepare your integrated sales & marketing strategy. If you wait too long you'll lose that edge. Get in the game, play the game, WIN the game! When people hear "Checkmate," they may think it means you're stymied and the chess match is over. However, it depends on which side of the board you're on, and whether you play to win. You should be the one saying "Checkmate" to your opponents. Now more than ever, successful business strategies are executed one play at a time. The good news - it's your move and you don't have to go it alone.
