Revised Edition
Book (28 Feb 1994)
Not available for sale
Out of stock
For over 20 years, businesspeople have turned to this book for explanations, clarification and answers to their marketing challenges.;In this edition, this comprehensive marketing guide helps readers to: demystify marketing concepts; focus marketing efforts for customer value and satisfaction; organize the marketing department for maximum productivity; formulate objectives and strategies into a meaningful plan; and appraise the success of marketing efforts.
| ISBN: | 9780814478080 |
| Publisher: | AMACOM |
| Imprint: | AMACOM |
| Pub date: | 28 Feb 1994 |
| Edition: | Revised Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 184 |
| Weight: | 300g |
| Height: | 227mm |
| Width: | 152mm |
| Spine width: | 16mm |
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