Delivery included to the United States

The Marketing Initiative

The Marketing Initiative Economic and Social Research Council Studies Into British Marketing

Hardback (16 Jun 1994)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

This text is a collection of the best work emanating from the Economic and Social Research Council's (ESRC's) marketing initiative, papers from the ESRC's competitive initiative and other related research, accompanied by a commentary. The text provides an insight into British marketing and the conesquences for the nation's international competitiveness.

About the Publisher

Prentice Hall

Book information

ISBN: 9780130428219
Publisher: Pearson Education
Imprint: Prentice Hall
Pub date:
DEWEY: 658.800941
DEWEY edition: 20
Language: English
Number of pages: 457
Weight: 838g
Height: 235mm
Width: 174mm
Spine width: 28mm