Book (01 Jan 1994)
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A guide for marketing executives demonstrates how to take advantage of the vast amounts of information available today by using information technology to transform large quantities of data into usable information.
| ISBN: | 9780875843292 |
| Publisher: | Harvard Business School Press |
| Imprint: | Harvard Business School Press |
| Pub date: | 01 Jan 1994 |
| DEWEY: | 658.800285 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 373 |
| Weight: | 7400g |
| Height: | 230mm |
| Width: | 167mm |
| Spine width: | 36mm |
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