Publisher's Synopsis
Marketing made easy!You are overwhelmed with it all? You don't know where to start? The Marketing Formula(TM) will make it easy for you. Follow the six easy steps in this book and you will have a clear structure that will help you to stop wasting money and time on marketing activities that won't reach your target audience. No matter what industry you are in and what the nature of your business, I identified six steps that every start-up should go through. The book is packed with lots of practical tips and exercises. You will: - Develop a powerful marketing mindset- Discover your business values to know what you stand for- Define your ideal client to attract the perfect customer- Look at the market and competitors to discover trends- Create your story to stick in people's mind- Review your products and pricing- Create a 1-year marketing plan- Learn about time management- Enhance your networking skills and body language
Christine, Marketing and Creative Start-Up Coach, founder of the Creative Start-Up Academy, author of multiple books, public speaker, podcaster and workshop facilitator. She has worked in marketing and advertising for more than 12 years before she decided to start her own business supporting start-ups. With her hands-on approach, she has helped hundreds of individuals validate their business idea and create a successful start-up as well as working with small businesses supporting them getting clarity and marketing their business. She sees entrepreneurship as a way of life and loves the passion that comes from working in that industry.
