Paperback (09 Jan 2002)
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Taking a sideways and sometimes irreverent swipe at the business of marketing, this book offers sound and experience-based guidance about the whole gamut of marketing communications.
| ISBN: | 9781852524043 |
| Publisher: | Management Books 2000 |
| Imprint: | Management Books 2000 |
| Pub date: | 09 Jan 2002 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 163 |
| Weight: | -1g |
| Height: | 210mm |
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