1st Edition
Hardback (27 Mar 2009)
Not available for sale
Out of stock
In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions.
| ISBN: | 9780787998325 |
| Publisher: | Jossey-Bass |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 27 Mar 2009 |
| Edition: | 1st Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 450 |
| Weight: | 702g |
| Height: | 236mm |
| Width: | 160mm |
| Spine width: | 41mm |
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