Paperback (29 Feb 1996)
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Out of stock
Segmentation involves the identification of target customer groups by their requirements and buying characteristics. But how should a company decide on which groups to reach and how to market to them? This software explains the key aims and outlines a step-by-step guide to building such a strategy.
| ISBN: | 9781861520111 |
| Publisher: | International Thomson Publishing |
| Imprint: | International Thomson Publishing |
| Pub date: | 29 Feb 1996 |
| Language: | English |
| Weight: | 333g |
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