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The Market Segmentation Workbook

The Market Segmentation Workbook Target Marketing for Marketing Managers - Marketing Workbooks.

Paperback (29 Feb 1996)

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Publisher's Synopsis

Segmentation involves the identification of target customer groups by their requirements and buying characteristics. But how should a company decide on which groups to reach and how to market to them? This software explains the key aims and outlines a step-by-step guide to building such a strategy.

Book information

ISBN: 9781861520111
Publisher: International Thomson Publishing
Imprint: International Thomson Publishing
Pub date:
Language: English
Weight: 333g