Paperback (23 Mar 1996)
Not available for sale
Out of stock
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
| ISBN: | 9780415118927 |
| Publisher: | Cengage Learning |
| Imprint: | Cengage Learning |
| Pub date: | 23 Mar 1996 |
| DEWEY: | 658.83 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 219 |
| Weight: | 522g |
| Height: | 233mm |
| Width: | 154mm |
| Spine width: | 12mm |
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