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The Market Segmentation Workbook

The Market Segmentation Workbook Target Marketing for Marketing Managers - The Marketing Workbooks

Paperback (23 Mar 1996)

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Publisher's Synopsis

This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

Book information

ISBN: 9780415118927
Publisher: Cengage Learning
Imprint: Cengage Learning
Pub date:
DEWEY: 658.83
DEWEY edition: 20
Language: English
Number of pages: 219
Weight: 522g
Height: 233mm
Width: 154mm
Spine width: 12mm