Publisher's Synopsis
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
Paperback (23 Mar 1996)
Not available for sale
Out of stock
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
ISBN: | 9780415118927 |
Publisher: | Cengage Learning |
Imprint: | Cengage Learning |
Pub date: | 23 Mar 1996 |
DEWEY: | 658.83 |
DEWEY edition: | 20 |
Language: | English |
Number of pages: | 219 |
Weight: | 522g |
Height: | 233mm |
Width: | 154mm |
Spine width: | 12mm |