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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

Paperback (26 Oct 2007)

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Publisher's Synopsis

From the expert who coined the phrase 'market driven strategy' comes a guide to understanding and implementing the cultures, capabilities, and configurations that make a successful market-driven organisation outperform its rivals.

Book information

ISBN: 9781416584612
Publisher: Free
Imprint: Free
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 285
Weight: 472g
Height: 145mm
Width: 201mm
Spine width: 20mm