Publisher's Synopsis
The book provides essential information for any marina designer, developer or operator and indeed anyone with an interest in refurbishing their marina business to take advantage of the changes in today's market. You are provided with a snapshot of the industry today, a look at where Information Technology will be pivotal in tomorrow's successful marina and a step-by-step guide to ensure you are able to successfully differentiate your business from your competitors. Dr. Ralf Heron and Wael Juju demonstrate throughout the book that success will come to marinas that embrace the hospitality ethos and design their facilities to provide an exceptional customer experience. In addition to compiling data that will be not found elsewhere - including global marina maps (showing 17300 marinas), environmental schemes and Quality management principles. With levels of detailed information not found anywhere in a single source, this is a book that no marina developer, owner or operator can afford to be without
