Publisher's Synopsis
Excerpt from The Management of the Process of Innovation and the Measurement of Research and Development Productivity
But the manager's goal of fostering creativity must be tempered by the necessity to minimize risks. These two objectives often stand in practical contradiction to each other, since no firm will want to lead its industry in innovations while funding enough losing projects to lower overall r&d productivity (urban and Hauser, To reconcile these competing objectives, the first step is clearly to identify an Opportunity for some kind of new product or process development. This involves figuring out what market to enter and how to generate the ideas that could be the basis for entry. Subsequently, new ideas are evaluated and one or a few chosen.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
