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The Management of Strategy in the Marketplace

The Management of Strategy in the Marketplace

Paperback (10 Sep 2002)

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Publisher's Synopsis

Focusing on strategic aspects of management, this textbook describes the processes of planning, starting, and continually improving a business enterprise. Chapters concentrate on issues like leadership, group dynamics, marketing opportunity analysis, customer value, financial reporting, the business plan, financial assets, corporate governance, qua

Book information

ISBN: 9780324168655
Publisher: South Western College Publishing
Imprint: South Western College Publishing
Pub date:
DEWEY: 658.4012
Weight: 907g
Height: 234mm
Width: 156mm
Spine width: 19mm