Publisher's Synopsis
Managers are above all decision makers. They are constantly being required to make choices and form policies on the basis of the limited information available to them at the time. These choices drive and shape the business, often with consequences that were not forseen and where failures might not be avoided. In this text, David Collingbroke makes case studies of corporations which made decisions that turned out to be costly failures. Above all, his findings show that organizations need, like individuals, to be able to learn from experience. The successful organization is one with the capability to change tack, learn by past mistakes and proceed by small steps. "The Management of Scale" aims to offer readers a challenging new approach to the problems of strategic management.;This book should be of interest to undergraduates, postgraduates and academics in management, technology management, production, organizational behaviour and engineering, management consultants and MBA students.
