Publisher's Synopsis
Excerpt from The Management of Data: Preliminary Research Results
Today, corporations are placing increasing emphasis on the management of data. A number of factors, which include a significantly more competitive environment, more ubiquitous personal computers, rapidly improving software, and more computer-literate personnel, have led to a demand for more and better data. Acknowledging this, more and more companies are trying to follow the exhortations of authors such as Diebold Edelman [l98l], and Appleton [1986] to manage the data resource These, and other authors argue that information and data play a significant and growing role in achieving organizational performance and, therefore, must be managed proactively.
The available literature, however, contains little to suggest that organizations have successful track records in managing data from a business perspective, rather than a technical viewpoint. In order to learn more about the characteristics of effective approaches to managing the data resource we studied l7 data management efforts in a set of diverse companies. Almost all of these efforts were viewed as successful by both information systems staff and user management. Our research focused on the managerial motivations, planning processes, and types of outputs achieved.
The authors would like to thank Judith Green Carmody, william A. Gillette, Lisa A. Johnson, Ruth E. Kocher, John S. Lively, and Judy E. Strauss, who did their Master's thesis research in conjunction with this study.
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