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The Long and the Short of It

The Long and the Short of It Balancing Short and Long-Term Marketing Strategies

Paperback (01 Jan 2013)

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Book information

ISBN: 9780852941348
Publisher: Institute of Practitioners in Advertising
Imprint: Institute of Practitioners in Advertising
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Number of pages: 82