Publisher's Synopsis
A look at the psychology of creativity, offering new insight into the minds of some of the world's greatest creative artists and scientists, as well as a guide to improving your own potential for creative thinking and problem-solving.;The book assembles in popular terms evidence which sheds light on the "mystery" of creativity. This ranges from the personal testimonies of, for example, Stephen Spender, Mel Calman, Bridget Riley, Terence Conran, Jonathan Miller, David Puttnam, Michael Frayn and others, to experimental explorations by behavioural scientists of the way in which we think, learn, remember, innovate and create.;In addition, the book looks at how far we can go in exploiting the staggering, still largely unused, potential of the human brain.
