Publisher's Synopsis
The Key is the Strategy, which seeks to provide the reader with the strategic thinking and the necessary tools to start or take their ongoing business to the next level. Through his professional experiences advising companies, the author has identified improvement opportunities concerning how to manage and lead companies. In this book, he seeks to raise and answer the determining questions to ensure the permanence of companies over time. To achieve this, among others, he presents simply the economic and strategic concepts of value and easy implementation to guide the organization and its leaders, along with a series of very useful recommendations. This is how Carlos Mireles presents us with a wealth of strategic and practical knowledge applicable to the business world.
