Publisher's Synopsis
What if the most important decisions about society and the future aren't made by politicians or CEOs, but by a hidden force that shapes what we think is possible? "The Invisible Frame: How the Overton Window Shapes Society" pulls back the curtain on this invisible boundary-the Overton Window-that determines which ideas are acceptable and which are dismissed as too extreme or radical. From the rise of civil rights and women's suffrage to the current debates over climate change and social justice, this book explores how the window of what's "thinkable" shifts over time and why some ideas catch fire while others fade into obscurity.
With clear language and relatable examples, "The Invisible Frame" walks you through how public opinion evolves, the role media plays in shaping our views, and why certain policies or cultural shifts seem to come out of nowhere. You'll learn about the key players-from politicians and activists to social media influencers-who move this window and how their efforts either expand or restrict the range of acceptable ideas. Along the way, you'll discover how the language we use, the media we consume, and even economic forces influence what we collectively consider "normal."
But this book goes beyond theory-it's a guide to action. Whether you're looking to make sense of the world around you or actively participate in shaping it, "The Invisible Frame" empowers you to recognize these shifts and be part of moving the window yourself. Packed with historical case studies, insights into current events, and practical tips, this is an essential read for anyone who wants to understand how society changes-and how you can help steer it toward a better future.
