The Instigatory Theory of NGO Communication Strategic Communication in Civil Society Organizations - Organisationskommunikation

Evandro Oliveira

Paperback (06 Jun 2019)

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Publisher's Synopsis

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

Book information

ISBN:	9783658268572
Publisher:	Springer Fachmedien Wiesbaden
Imprint:	Springer VS
Pub date:	06 Jun 2019
Language:	English
Number of pages:	262
Weight:	492g
Height:	240mm
Width:	168mm
Spine width:	15mm