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The Innovation Imperative

The Innovation Imperative Strategies for Managing Product Models and Families

Book (01 Jan 1997)

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Publisher's Synopsis

Presents the concept of dynamic competition to describe the rapid shift of both product models and technology that companies are increasingly pushed into to remain competitive. Presents a series of case studies and develops a framework to classify and explain many of the important phenomena of the current commercial environment, and to create strat

Book information

ISBN: 9780786310098
Publisher: Irwin
Imprint: Irwin
Pub date:
DEWEY: 658.56
DEWEY edition: 21
Language: English
Number of pages: 218
Weight: 640g
Height: 241mm
Width: 193mm
Spine width: 19mm