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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business - Sustainable Management, Wertschöpfung Und Effizienz

Paperback (26 Feb 2021)

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Publisher's Synopsis

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Book information

ISBN: 9783658329648
Publisher: Springer Fachmedien Wiesbaden
Imprint: Springer Gabler
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English
Number of pages: 247
Weight: 327g
Height: 210mm
Width: 148mm
Spine width: 14mm