Publisher's Synopsis
Introduction Mass media Today we are aware of different types of mass media. People of all ages (children, young people, or adults) share media-related exposure every day. Mass media refers to communication devices, which can be used to communicate and interact with a large number of people in different languages. Everyone is now surrounded by the technology; mass media becomes an inseparable part of our lives. Mass media is well known and effective means of communication in today's scenario. From ancient time humans are fond of entertainment, we use to do some recreational activities to entertain ourselves and others as well. Today we are in the age of technology, so that there is no need to do such effort for entertainment, now we all have an idiot box (Television) that entertains us twenty four hours and three sixty-five days. Moreover, mass media remains to be an effective means of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas. Mass media encompasses of several divisions, following are major kind of mass media: 1) Print Media: Newspapers Magazines Booklets and Brochures,
