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The Impact of Digital Shopping Channels on Multi-Channel Marketing and Attribution in the Changing Retail Landscape

The Impact of Digital Shopping Channels on Multi-Channel Marketing and Attribution in the Changing Retail Landscape Journal of Research in Interactive Marketing - 9

Paperback (03 Jun 2015)

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Book information

ISBN: 9781785604126
Publisher: Emerald
Imprint: Emerald Publishing
Pub date:
Language: English
Number of pages: 80
Weight: -1g