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The IBM Way

The IBM Way Insights Into the World's Most Successful Marketing Organization

1st Edition

Book (01 Jan 1986)

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    Publisher's Synopsis

    A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world.

    Book information

    ISBN: 9780060155223
    Publisher: Harper & Row
    Imprint: Harper & Row
    Pub date:
    Edition: 1st Edition
    DEWEY: 338.7610040973
    DEWEY edition: 19
    Language: English
    Number of pages: 235
    Weight: 530g
    Height: 250mm

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