Publisher's Synopsis
The History Of The Quaker Oats Company by Harrison John Thornton is a comprehensive account of the origins, growth, and development of one of America's most iconic food brands. The book traces the company's history from its humble beginnings in the mid-19th century as a small milling operation in Ohio to its position as a major player in the global food industry.Thornton provides detailed insights into the key figures and events that shaped the Quaker Oats Company's trajectory, including the company's acquisition of the trademarked Quaker name and logo, its expansion into new product lines such as cereal and snack foods, and its involvement in major social and political issues of the day.Throughout the book, Thornton explores the challenges and opportunities that the Quaker Oats Company faced as it navigated through changing consumer tastes, economic conditions, and regulatory environments. He also examines the company's marketing and advertising strategies, which helped to establish Quaker Oats as a household name and a symbol of wholesome, nutritious food.Drawing on a wide range of primary and secondary sources, The History Of The Quaker Oats Company is a fascinating and informative read for anyone interested in the history of American business, food culture, and advertising.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
