Hardback (13 Apr 2007)
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There is now a rising tide of interest in the use of neuro linguistic programming (NLP) as a qualitative market research technique that can outline the relationship between interviewer and interviewee. This volume is a guide to NLP for all market researchers involved in qualitative data collection.
| ISBN: | 9780470060797 |
| Publisher: | John Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 13 Apr 2007 |
| DEWEY: | 658.83 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 349 |
| Weight: | 682g |
| Height: | 237mm |
| Width: | 162mm |
| Spine width: | 26mm |
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