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The Handbook of International Direct and E-Marketing

The Handbook of International Direct and E-Marketing

5th Edition

Book (01 Apr 2001)

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Publisher's Synopsis

This newly reconfigured and expanded version of this handbook includes for the first time information required to set up and conduct international direct marketing, using the full resources available as a result of the development of the world wide web

Book information

ISBN: 9780749434298
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
Edition: 5th Edition
DEWEY: 658.84
DEWEY edition: 21
Language: English
Number of pages: 746
Weight: 1424g
Height: 240mm
Width: 170mm
Spine width: 42mm