Publisher's Synopsis
Few people dispute the central role of communication in global public health and development, and its applications in local and international aid programs. Yet questions remain unanswered and new challenges have emerged about the role of communication processes in improving health conditions among communities, and promoting broader social change in international health contexts. The Handbook of Global Health Communication offers a comprehensive overview of contemporary theoretical and applied research issues in global health communication, development and social change. Exploring multiple perspectives and approaches in the study of communication, health and development, this volume provides a comprehensive and up–to–date analysis through a collection of original essays that review and analyze historical, institutional, social, cultural and political dimensions of global health communication. The Handbook covers a wide range of new and established communication approaches, including positive deviance, complexity approaches, participatory communication and edutainment, and addresses health and cross–cutting issues that range from sexual and reproductive health and family planning to gender and human rights, drawing insights and experiences from health programs and interventions from around the world.
