Publisher's Synopsis
This valuable resource offers a wealth of practical and conceptual guidance to advocates, scholars, and communities engaged in on–going struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. In a world of growing grassroots activism powered by today’s accessible communications technology, this handbook synthesizes the diversity of strategies and academic perspectives that are often regarded as niche interests, covering everything from public health issues to social entrepreneurship. The comprehensive approach adopted in this volume brings together a range of themes in order to transcend misleading binaries separated by artificial political boundaries between developed and developing, modern and traditional social categorizations, and mediated and interpersonal communication. Integrating material from across the field, the handbook covers participatory, health and community communication strategies, as well as broader topics such as communication policy and technology, gender and communication, political communication, and political economy.
