Publisher's Synopsis
You're not an Idiot. You're not a Dummy. So why let someone talk to you like one? The New Guy takes a look at Content Marketing, bringing you his unique perspective on nearly two dozen types of content you can create for your business and/or brand, and gives examples of how to apply them for maximum clarity and impact. And, you'll also get a practical, 6-step guide to marketing that content, so you'll never forget what to do, and when to do it. Could it be easier? Maybe! But then, it wouldn't be worth it, now would it?
