Publisher's Synopsis
Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you.
