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The Guide to Franchising

The Guide to Franchising

6th Edition

Paperback (02 Sep 1999)

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Publisher's Synopsis

Exploring all aspects of franchising from its history to contemporary developments, this book examines and answers questions such as Why franchise? and What can be franchised? It blends practical advice with commentary.

Book information

ISBN: 9780304704835
Publisher: Cassell
Imprint: Cassell
Pub date:
Edition: 6th Edition
DEWEY: 381.13
DEWEY edition: 21
Number of pages: 372
Weight: 660g
Height: 244mm
Width: 169mm