Publisher's Synopsis
This is a fully revised and expanded 5th edition. It is an introduction to franchising; designed to be a practical handbook for franchisors and franchisees in the field. Essential advice is given on the legal aspects of the franchise contract from the author, a practising solicitor with specialist experience of over 27 years.;There is now a special chapter on the prospects for international expansion in 1992 and beyond and it contains 10 case studies (6 UK, 4 international), which profile successful franchise systems in a variety of business areas.
